电竞平台

企业数字化转型的核心要素及能力框架构建思考

2021-01-14 15:41:03 达美盛 27

JINTIANZHUNBEIFENXIANGXIAZIJIDUISHUZIHUAZHUANXINGDEYIXIESIKAO,TONGSHIHUIJIEHEGEGEDADEZIXUNGONGSIFABUDEBAIPISHUZHONGDUIQIYESHUZIHUAZHUANXINGZHONGNENGLIKUANGJIAGOUJIANHECHENGSHUDUMOXINGJIANSHEDENEIRONG。

数字化转型究竟是什么?

SHOUXIANWOMENHAISHIZHAILUXIABAIDUCITIAOSHANGDUISHUZIHUAZHUANXINGDEYIGEJIANDANSHUOMING,RUXIA:

数字化转型是建立在数字化转换和数字化升级基础上, 进一步触及公司核心业务,以新建一种商业模式为目标的高层次转型。数字化转型是开发数字化技术及支持能力以新建一个富有活力的数字化商业模式。数字化转型表明,只有企业对其业务进行系统性、彻底的(或重大和完全的)重新定义——而不仅仅是IT,而是对组织活动、流程、业务模式和员工能力的方方面面进行重新定义的时候,成功才会得以实现。

RUGUODUIZHEIGECITIAOHEXINNEIRONGZUOJIANDANTIQU,NIHUIKANDAOLIMIANDEGUANJIANDIANBAOKUOLE:

  • 涉及到数字化技术的应用
  • 转型目标支撑企业新的业务和商业模式创新或变更
  • ZHUANXINGSHEJIDAOIT,ZUZHI,LIUCHENG,YEWU,RENYUANDUOGEFANGMIAN

ERZHEISANDIANWOMENKEYILIJIEWEISHUZIHUAZHUANXINGDEHEXIN。DANSHISHIJISHANGDUIYUSHUZIHUAZHUANXING,NIZHANZAIBUTONGDEJIAODUSHIJISHANGWANQUANSHIBUTONGDELIJIE。

DUIYUWAIBUJINGJILEIHEZHANLVEZHUANJIALAISHUOGENGDUODEHUITANSHIXIAOFEIHULIAN、SHUZIJINGJI、CHANYEHULIAN、SHUZILUANSHENGDENG;DUIYUQIYECEOZETANQIYEXINZHANLVEHESHUZIHUASHANGYEMOSHICHUANGXINHUOZHONGGOU;DUIYULEISIITZIXUNFUWUSHANG,YINGYONGRUANJIANLEITIGONGSHANGZEGENGDUODESHICONGJISHUCENGMIANLAITANSHUZIHUAZHUANXING,BAOKUOWOZAIQIANMIANWENZHANGLIMIANYETANDAODEQIYESHUZIZHONGTAIGOUJIAN,ZHINENGZHIZAO,YUNYUANSHENGJIEJUEFANGAN。

YEZHENGSHIZHEIGEYUANYIN,KEYIKANDAOSHUZIHUAZHUANXINGYUELAIYUEFANHUA,DAOZHIWOMENGENGNANYIQUZHUAZHUQIHEXIN。

SHUZIJINGJISHIDANGQIANSUOYOUQIYEZAISHUZIHUASHIDAIDOUYAOKAOLVDEWENTI,BUJIUDEJIANGLAITAHUICHENGWEISHEHUIJINGJIZHONGDEXINYINQING,YEHUIZHUBUTUIDONGCHANYEHULIANHEQIYESHANGYESHENGTAIDESHUZIHUAZHUANXING。QIYEDESHUZIHUAYINGLIZUYUDINGDUANSHEJI,JIEHEQIYEDEHEXINJINGZHENGLI,RUCHANPINSHEJINENGLI、SHEHUIHUAFUWUNENGLI、QUDAOZHONGDUANFUGAILI,YIJIWEILAIDECHANYEHULIAN、SHENGTAIFAZHANFANGXIANG,YITUOQIYEZISHENYOUSHI,ZHUAQUQIYEZISHENDESHUZIHUABENZHI。

NEIQIYESHUZIHUADEBENZHISHISHENME?QIZHUYAOTEZHENGBAOKUOSANGEFANGMIAN:

  • 第一是连接,连接员工、连接客户、连接物联设备;
  • 第二是数据,也就是连接之后实时产生的数据;
  • DISANSHIZHINENG,SHISHUJUQUDONGDEZHINENGHUANENGLI。

YISHANGSANGEFANGMIANGERENLIJIEJISHISHUZIHUAZHUANXINGLIMIANZUIHEXINDESANGENEIRONG,QITANEIRONGSHIJIRENGRANSHIWEIRAOYISHANGSANGEHEXINNEIRONGZHANKAI,SUOYIZAIXIAMIANHAISHIZHUNBEIXIANCONGSANGEHEXINNEIRONGZHANKAIJINXINGSHUOMING。

WEILEGENGHAODISHUOMINGSANZHEDEGUANXI,ZHONGXINGOUTURUXIA:

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JIANDANZONGJIEJIUSHI:

通过连接解决业务协同,在业务协同中产生和积累数据,通过对数据的处理、分析和洞察,进一步驱动业务和运营。同时对于数据持续积累最终支持更高级别的自我学习,并推动业务运营的智能化,并形成闭环持续优化改进。

连接01-解决业务协同和生态构建

DUIYUZAOQI,QIYEWANGWANGBINGBUGUANZHUWAIZAIDELIANJIE,GENGDUODEHAISHINEIBUJIAZHILIANDESHIXIAN,DATONGNEIBUDEGONGYINGLIAN、CAIWU、YINGXIAO、SHENGCHANDENGHEXINYEWULIUCHENG,ZHICHENGQIYEJIBENDEYEWUYUNZUO。

HULIANWANGZAOQIXINGTAIXIA,CHUANTONGQIYEKAISHIKAOLVDIANSHANGHUA,ZUIZAOKENENGSHIYITUOJINGDONG、TIANMAODENGPINGTAIBENSHENTIGONGDEB2B2CJIAGOUMOSHI,GOUJIANZIJIDEDIANSHANGZIYINGMENDIAN,JINXINGXIANSHANGDEXIAOSHOU。QICISHIKUOZHANDAOXIAOFEIHULIAN,JIKUOZHANZIYINGDIANSHANGTIXI,KUOZHANLEISIWEIXINXIAOCHENGXU、WEIBODENGSHUZIHUAYINGXIAOSHOUDUANSHIXIANDUIKEHUDEZHIJIECHUDANENGLI。KUOZHANCONGGONGYULIULIANGCHAOZIJISIYULIULIANGDEYINLIUNENGLI,BINGSHIXIANSIYULIULIANGDECHIXUJINGYING。

DUIYUZHIJIEMIANDUICDUANYONGHUDEQIYE,LEISIJIADIAN、XIEHEFUZHUANG、RICHANGJIAYONGXIAOFEIPINDENGQIYE,KEYIKANDAOJIYUSHUZIHUAYINGXIAOSHOUDUANGOUJIANZIJIDEXIAOFEIHULIANWANGCHENGWEIQUSHI。

ZAIZHEIGEJIEDUANLIULIANGCHENGWEIHEXINDEJIAZHITIXIAN。

NEIMEZAIXIAOFEIDUANLIULIANGWENTIJIEJUEHOU,QIYESHIFOUNENGGOUZHICHENGZUGOUDELIULIANGHEXUQIU,ZAICHANYEHULIANSHIDAI,ZHEIGEBUSHIJIANDANDEYIGEQIYENENGSHUOLESUANDE,ERSHIXUYAOZHENGGECHANYELIANSHANGXIAYOUNENGLIZHENGHE。

我们可以看下最近几个月关于新冠疫苗上市公司的股票炒作路径,最开始是类似医药、生物等疫苗研发企业股票涨,然后是关于疫苗的冷链运输企业股票涨,最后小到生产制作疫苗瓶子的企业股票涨,而这些实际上就可以理解成要给完整的产业链。

YIMIAOYANFACHULAI,RUGUOMEIYOUZHENGGECHANYELIANNENGLIZHICHENG,ZUIZHONGYEWUFADADAOZUIZHONGXIAOFEIZHESHOULI。ZHEIGEYOUDIANLEISIYUAPSXIANJINJIHUAPAICHENGLIMIANTANDAODEATPCHENGNUO,KEHUXUQIUGUOLAI,NIYAOCHENGNUOJIAOQIHEKEJIAOLIANG,ZHEIGESHIHOUJIUBIXUXIAYOUZHENGGECHANYELIANGONGTONGXIETONG,MINJIEXIANGYINGBINGWANCHENGJISUAN。

YEJIUSHISHUOZAISHEHUIXIEZUOHUAYUELAIYUEXIHUADEQINGKUANGXIA,WEILETISHENGZUIZHONGDECHANPINHEKEHUFUWUNENGLI,BUSHIJIANDANDEQIYEDANFANGMIANNENGWANCHENGDE,ERSHIXUYAOZHENGGECHANYELIANXIETONGHENENGLIZHENGHE。

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DUIYUCHANYEHULIANWANG,WANGSHANGYOUHENDUOWENZHANGDUIZHEIGENEIRONGJINXINGMIAOSHU。BIJIAOZHULIUDESHUOFAWEIYILEISIXINGYEXIEHUIQIANTOUHUOZHESHIYOUYINGXIANGLIDEQIYELAIQIANTOU,LAIGOUJIANYIGEWANZHENGDESHENGTAITIXI。ERSHIJISHANGGERENLIJIEYIMOUGEQIYEQIANTOULAIGOUJIANDESHENGTAITIXIBENZHIHAISHIYIZHONGZHONGXINHUADEJIAGOUMOSHI。

ZAIZHONGXINHUAJIAGOUMOSHIXIAYIDINGSHIDAILAIDELEISIGONGYINGLIANXIETONGZHONGDENIUBIANXIAOYINGWENTI。

RUGUOYONGJISHULIMIANDEQUZHONGXINHUASILU,SHIJISHANGCHANYEHULIANWANGZUIZHONGDEGOUJIANSILUYINGGAISHIYIFEIYINGLIDEDISANFANGLAIQIANTOUGOUJIANYIGEBIAOZHUNTIXI,TONGSHICHUANTONGCHUANXINGLIANLUXIETONGZHUANBIANWEILEISIQUZHONGXINHUAJIAGOUXIADEWANGZHUANGXINXIJIAOHUHEXIETONGMOSHI。ZAIZHEIZHONGMOSHIXIAGUANKONGNENGLIHEYEWULIUXIETONGFENLI,JINENGGOUSHIXIANBIAOZHUNGUANKONG,YOUNENGGOUSHIXIANYEWULIUDEDIANDUIDIANGAOXIAOXIETONG。

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SUOYI,DANGWOMENTANQIYESHUZIHUAZHUANXINGLIMIANDELIANJIEDESHIHOU,SHOUXIANYAOJIEJUESHANGXIAYOUDEYEWUXIETONGWENTI,CONGZUIKAISHIDEJIEJUEDAOKEHUDEZHIJIECHUDANENGLI,DAOZHENGGECHANYELIANDESHANGXIAYOUXIETONG。

ERSUOYOUXIETONGDEMUBIAODOUSHIWEILEGENGHAODISHIXIANCHANPINJIAZHICHUANGZAO,GENGHAODIMINJIEXIANGYINGHEMANZUKEHUXUQIU,ZHIYOUZHEIYANGCAINENGGOUCHIXUTISHENGKEFUFUWUNENGLI,QIANGZHANSHICHANG。

连接02-万物互联和数字化

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DUIYULIANJIEDELIJIE,HAIXUYAOTANDAOLIANJIELEIXINGDEBIANHUA。

ZHEIGELIANJIEBUJINJINSHIWUHERENDELIANJIE,TONGSHIBAOKUOLEWUHEWUDELIANJIE、RENHERENDELIANJIE。TONGGUOLIANJIELAIXINGCHENGXINXIDEZIDONGCHANSHENG、CAIJI、CHULIHEYINGYONG。

ZAIXINXIHUASHIDAIHENSHAOTANLIANJIEZHEIGECI,ERJINGCHANGTANDAOSANLIUHEYI,JICHANGSHUODEWULIU、XINXILIUHEZIJINLIUDERONGHE。ZAIZHEILIWOMENZHITANWULIUHEXINXILIU,ZHEILIANGZHESHIRUHERONGHEDE?

我们举一个最简单的场景来进行说明

一个企业生产了1000台电视,需要从深圳工厂发送到华东配送中心仓库。那么这个时候实际的操作是首先要建一张出库单,进行出库处理。然后安排实际的物流公司进行运输,在运输到华东地区后,由配送中心管理人员再在系统里面建一张入库单,进行接收入库。在入库完成后,内部进行库存记账,形成一种内部结算单。

TONGGUOSHANGSHUFANGSHI,WOMENSHIXIANLEWULIU、XINXILIUHEZIJINLIUDETONGYI。

NEIMEWENTIZAINALI?

RUGUOWOMENRUKUDANCHUANGJIANDESHIHOUSHIRUKU1000TAIDIANSHI,DANSHISHIJISHIWUZHIRUKULE999TAI,ZHEIGESHIHOUSHIJISHANGMEIYOURENHEDIFANGHUIBAOYICHANG。CHUXIANDECHAYIWANGWANGYEZHIYOUTONGGUOYUEJIEJINXINGKUCUNPANDIANDESHIHOUCAIHUIFAXIAN。

YEJIUSHISHUOWOMENCHUANTONGDEXINXIHUAFANGSHIGUODUDIYILAIRENLAIJIEJUEXINXIDECHANSHENG、LURU、XIUGAIDENGCAOZUO。TONGGUORENZAIXITONGZHONGDECAOZUOLAIBAOZHENGXINXILIUHEWULIUXINXIDETONGYIHETONGBU。

ERDAOLESHUZIHUAJIEDUAN,WOMENXIWANGDESHITONGGUOWULIANWANG、5GHEYIDONGHULIANWANGDENGXINDEJISHULAISHIXIANXINXIDEZIDONGHUACHANSHENGHEPIPEIWENTI。BIRUWOMENCHANGSHUODERFIDHETIAOMAYINGYONG,WANQUANJIUKEYISHIXIANWUPINDEZIDONGHUACHUKURUKU、DANJUXINXIDEZIDONGHUAXINGCHENGHECHULI。

ZUIZAOWOMENSHISHIZHIHUICHENGSHIDESHIHOUYEJINGCHANGTANDAO,SHUZICHENGSHISHIZHIHUICHENGSHIDEJICHU,SHUZICHENGSHISHOUXIANJIUSHIJIEJUELECHENGSHILIMIANDESUOYOUXINXIDOUBIAOJILEKONGJIANSHUXINGHOUJINXINGLEWANGGEHUACHULI。

DUIYINGDAOQIYESHUZIHUALIMIANYESHIYIYANGDEDAOLI,JISHUZIHUAJISHUHEYINGYONGLIMIANYIGEGUANJIANJIUSHIRANGQIYEZHONGDESHIWUXINXINENGGOUJINXINGSHUZIHUABIAOJI,ZHEIGEBIAOJIBENSHENJIUBAOKUOLEKONGJIANWEIZHIXINXI,SUOYOUSHIWUDEYIDONGCHANSHENGDEXINXILIUZIDONGJIUXIEDAILEWEIZHIXINXI+SHIJIANXINXI。JI:

  • 信息化:人录入信息 + 时间
  • SHUZIHUA:SHIWUZIDONGCAIJIXINXI + SHIWUZIDAIKONGJIANXINXI + SHIJIAN

ZAIQIYESHUZIHUAZHUANXINGHEZHINENGZHIZAOLIMIAN,ZUIJINJINIANDOUYOUYIGECIHENHUO,JISHUZILUANSHENG,WOMENXIANKANXIAWANGSHANGDUISHUZILUANSHENGDEYIGEJIANDANDINGYI。

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SHUZILUANSHENGSHICHONGFENLIYONGWULIMOXING、CHUANGANQIGENGXIN、YUNXINGLISHIDENGSHUJU,JICHENGDUOXUEKE、DUOWULILIANG、DUOCHIDU、DUOGAILVDEFANGZHENGUOCHENG,ZAIXUNIKONGJIANZHONGWANCHENGYINGSHE,CONGERFANYINGXIANGDUIYINGDESHITIZHUANGBEIDEQUANSHENGMINGZHOUQIGUOCHENG。JIANDANLAISHUOJIUSHIXIWANGWOMENZAIJINXINGGONGCHENGSHEJISHIHOU,WOMENJISUANJIXITONGLIMIANDESANWEIXUNIMOXINGHEWOMENZHENSHIDEMOXINGNENGGOUXIANGHUYINGSHE,XIANGHUPIPEI,ZIDONGHUAXIETONGYIZHI。

HUIDAOGANGCAIGAINIANLIMIANYEYIYANG。

企业在进行数字化转型的时候,连接不是简单的引入物联网、5G等新的技术,而是真正希望通过新技术的引入,能够完成物流和信息流、资金流的自动化匹配过程。如果理想化点理解,就是以后的IT支撑业务类系统,终极目标是不再需求人为地在系统中进行单据的录入、处理和稽核等操作。

数据驱动和智能化

ZAITANQIYESHUZIHUAZHUANXINGDESHIHOUYIDINGDANDUJIANGSHUJUNACHULAITAN。

DANSHIDUIYINGSHUJUWENTISHIJISHANGQIYEZAIYUANYOUDEYEWUYUNZUOHEITXITONGJIANSHEZHONGJIUYIJINGZAIZUO。ZUOFAYOUHENDUO,BAOKUOGOUJIANJICHUZHUSHUJUPINGTAI、SHUJUGUANKONGZHILITIXI、BIXITONG、DASHUJUFENXIPINGTAIDENG。

NEIMEZAITANSHUZIHUAZHUANXINGDESHIHOUZAISHUJUZHEIGEWEIDUDAILAILENAXIEXINXIANDEDONGXI?

DIYIJIEDUAN:SHUJUYINGYONGYUGUANLIHEZIDONGHUA

ZAIDIYIJIEDUAN,SHIJISHANGSHUJUJINJINSHIYINGYONGDAOGUANLIHEZIDONGHUA,WOMENTONGGUOXINXIHUAJIANSHE,BUDUANDIZAIITXITONGLIMIANXINGCHENGSHUJU,TONGGUOZHEIXIESHUJULAIZHICHENGLEWOMENZUIJIBENDEYEWUYUNZUO。

BIRUWOMENCHANGSHUODENIYAOWANCHENGYIGEDUANDAODUANGONGYINGLIANLIUCHENG,LIMIANSHEJIDAOGONGYINGSHANG、CAIGOUKUANGJIAXIEYI、CAIGOUDINGDAN、CAIGOUJIESHOUDAN、CHUKUDAN、FUKUANDANDENG,ZHEIXIEDOUSHISHUJU。ERTONGGUOZHEIXIESHUJUDECHANSHENG、SHIYONG、JIAOHUHEXIETONGWOMENWANCHENGLEYIGEWANZHENGDEDUANDAODUANYEWULIUCHENG,JI:

SHUJUZHICHENGLEJIBENDEYEWULIUCHENGYUNZUO,SHIXIANGUANLIZIDONGHUA。

DIERJIEDUAN:SHUJUYINGYONGYUYUNYING

ZAIDIYIJIEDUANSHUJUSHIJISHANGYEKENENGYINGYONGDAOYUNYING,BIRUWOMENCHANGSHUODEGOUJIANLEQIYENEIBUDEBIXITONG,TONGGUOBIXITONGJINXINGFUZHUJUECEHEYUNYING。DANSHIZAISHUZIHUAJINGJISHIDAI,MIANDUIKEHUDEXUQIUWOMENXUYAOGENGJIAMINJIEDIXIANGYING,CHUANTONGDEBIHENNANZUODAORUCIMINJIE。

QICI,ZAIDIYIJIEDUANGENGDUODESHIGUHUADEDINGSHICAOZUO,BIRUWOMENJIEDAODAODINGDANHOU,ANPAICAIGOUHESHENGCHAN,WOMENMEIGEYUEJINXINGYICIXUQIUJIHUAHEYUCE,RANHOUANPAISHENGCHAN。ERZAISHUZIHUAJIEDUAN,ZHENZHENGXUYAOHUIDADESHIKEHUJIUJINGXUYAOSHENME?WOMENGAISHENGCHANDUOSHAO,NAXIEYINGGAIDUOSHENGCHANNAXIEYINGGAISHAOSHENGCHAN,JIYUDANGQIANDEDINGDANSHUJU,WOMENYINGGAIRUHEKUAISUDIAOZHENGWOMENDESHICHANGCELVE,RUHEYINDAOKEHUCHANSHENGGENGDUODEGOUMAIXUQIUDENG。

YEJIUSHISHUOSHUJUBUZAISHIJIANDANDISHIXIANGUANLIZIDONGHUA,ERSHIXUYAOXINGCHENGSHUJUSIWEI,XINGCHENGSHUJUQUDONGYUNYINGDESIXIANG。ZHEIYUWOMENZAITANDAOZHONGTAIJIANSHESHI,JIANGYEWUNENGLISHUJUHUAHESHUJUNENGLIYEWUHUASHIYIGEDAOLI。

DISANJIEDUAN:CONGZIDONGHUADAOZHINENGHUA

DANGJILEIDAOYIDINGLIANGDESHUJUHOU,NIJIUKEYIKAISHIKAOLVZHINENGHUADEWENTI。

WOSHIZHONGRENWEI,QIYEDESHUZIHUAZHUANXING,ZHINENGHUADUSHIYIGEGUANJIANQUSHI。ZHENZHENGDEZHINENGHUABUSHIJIANDANDEXINXIHUAHEXINXICAIJIDEZIDONGHUA,ERSHIJIYULISHISHUJUJINXINGCHIXUDEXUEXI,XINGCHENGYOUJIAZHIDEGUIZE,BINGCHIXUGAIZAOYUNYINGHEYEWUYUNZUODENENGLI。

ERCONGZIDONGHUADAOZHINENGHUADEGUOCHENGZHONG,SHUJUGANGHAOQIDAOLECHENGSHANGQIXIADEZUOYONG,JISHUJUBENSHENDEJILEISHULIANG、SHUJUDEZHILIANG、SHUJUDEQUANMIANXINGDENGDOUJIANGZHIJIEYINGXIANGDAOHOUXUZHINENGHUAFENXIMOXINGDEGOUJIAN,SHENDUXUEXIDESHURUHESUANFAYOUHUA。MEIYOUSHUJU,SUOYOUDEZHINENGHUADOUSHIKONGTAN。

注:在谈到数据这个维度的时候,我们经常会马上谈到数据中台、大数据分析平台这些技术层面的内容。但是实际上数据维度的核心仍然是数据驱动运营的思维转变。而且这种驱动是一种实时敏捷的驱动,是一种对运营的持续优化改进。

业界的一些数字化能力框架

QIANMIANYIJINGTANDAOQIYESHUZIHUAZHUANXINGSHEJIDAOZUZHI、YEWU、JISHU、YUNYINGDUOGEFANGMIANDENEIRONG。ZAIZHEILIWOMENLIEJUHEFENXIXIAYEJIEDEYIXIEZHUMINGZIXUNGONGSIJICHUDEQIYESHUZIHUAZHUANXINGNENGLIKUANGJIAMOXINGJINXINGFENXIHESHUOMING。

1、德勤-数字化到智能化能力框架

DEQINGUANLIZIXUNXIESHOUDISIFANSHIFABULESHUANGFANGGONGTONGYANJIUBINGZHUANXIEDEBAIPISHU《SHUZIHUAZHUANXINGXINPIANZHANG:TONGWANGZHINENGHUADE“DAO、FA、SHU”》。BAIPISHUXIANGXICHANSHULEQIYEZHINENGHUAZHUANXINGDEYUANYINHETEZHENG,YIJIQIYEJIJIANGMIANDUIDEJIYUYUTIAOZHAN。BAIPISHUCONG“DAO、FA、SHU”SANGECENGMIANJINXINGLEJIEGOU,WEIQIYEMIAOHUICHUZHUANXINGDEFANGXIANG、MOSHIYULUJING。

ZAIGAIBAIPISHUSHOUXIANZHICHU,QIYEDESHUZIHUAZHUANXINGYIJINGJINRUDAOZHINENGHUAJIEDUAN。DADUOSHUQIYECONGHULIANWANGJISHUKAISHIJIJIJILEI,DUGUOLERUHEXINXITONGGAIZAO、YIDONGJISHUYINGYONG、FENXIRENZHIDENG,BINGCHUBUJINRUDAOZIDONGHUAHEZHINENGHUAJIEDUAN。BUSHAOGONGSIYIJINGKAISHISHISHILEISIJIQIREN、ZIDONGFENXIDENG,DANSHIQIYEZHINENGHUAZHUANXINGYUANYUANBUZHIZHEIXIENEIRONG。

SHULIMIANJICHULESHUZIHUAJISHUYANJINLUXIANRUXIA,KEYICANKAO。

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QIZHONGLVSEDIANJICHULEZHINENGJISHUDEYINGYONGDIAN。

ZAIGAIYANJINLUJINGZHONGFENWEILELIANJIE—>FENXI—>ZHINENGSANGEJIEDUAN。SHIJISHANGHEWOQIANMIANTIDAODELIANJIE、SHUJUHEZHINENGSANGEHEXINNEIRONGSHIWANQUANPIPEIDE。

JILIANJIEJIEJUEDESHIJIBENYEWUXIETONGWENTI,SHUJUHEZHINENGJIEJUEDESHICHIXUYUNYINGHENENGLITISHENGWENTI。ZHINENGHUAJICAIYONGLIANJIECHANSHENGDESHUJUJINXINGXUEXIHEJUECE,TONGSHIJIEGUOYOUFANBUHUIYEWUXIETONGZHONG,YOUHUACHANPINGONGNENG,TISHENGKEHUTIYANHEFUWU。

ZAIGAISHULIMIANTICHU,QIYEKETONGGUOGOUJIANLIUDAFANGMIANDEHEXINNENGLI,YIKUAISUSHIXIANZHINENGHUAZHUANXINGDEZHONGJIMUBIAO。ZHEILIUDAFANGMIANNENGLIKEYILIJIEWEIDEQINJICHUDESHUZIHUAZHUANXINGFANGFALUNHENENGLIKUANGJIA。QIZHONGLIUDAHEXINNENGLIBAOKUO:ZHINENGHUAZHANLVE、RENCAITIXI、YUNYING、XUQIU、JISHUHESHUJU。JUTIRUXIATU。

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CONGGAITUWOMENYEKEYIKANDAO,QIYEYAOWANCHENGSHUZIHUAHEZHINENGHUAZHUANXING,SHIYAOJISHEJIDAOZHANLVE、ZUZHI、RENYUAN、YEWU、SHUJU、SHUZIHUAJISHU、YUNYINGDUOFANGMIANGONGTONGNULIDEYAOJIXITONGGONGCHENG。

MEIYOUYISHANGGEGEFANGMIANDEGAOXIAOXIETONG,HENNANZHENZHENGSHISHICHENGGONGDESHUZIHUAZHUANXINGZHANLVE。ZHEIYESHIWOMENJINGCHANGTANDAOSHUZIHUAZHUANXINGSHOUXIANSHIYAOJIZHANLVESILU,SHUJUQUDONGYUNYINGSIWEI,WUBIANJIEHUASIWEIDEZHUANBIAN,QICICAISHISHUZIHUAJISHUDEYINGYONGHEZHICHENG。

ZHENDUIYISHANG6FANGMIANDEHEXINNENGLI,MEIGENENGLICONGDONGTAIFAZHANJIEDUANLAIKAOLV,YOUFENWEILERENZHI、TANSUO、YINGYONG、XITONGHUA、QUANMIANZHUANXING5GEJIEDUAN。ZHEIYANGJIUGOUCHENGLEYAOJIWANZHENGDENENGLIKUANGJIAMOXING。

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BIRUDUIYUZHANLVEHEXUQIULIANGGEHEXINNENGLI,5GEJIEDUANNEIRONGZHANKAIJUTINENGLIKUANGJIANEIRONGRUXIA:

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2、毕马威-数字化转型框架

XIAMIANTANXIABIMAWEIFABUDEZHILIANQIYESHUZIHUAZHUANXINGKUANGJIA。

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智链企业是毕马威面向行业(更多针对直接面向C端的零售行业)的数字化转型框架和能力模型,是企业数字化转型方法和解决方案,可帮助企业实现从战略到执行的数字化转型。新的营商环境和创新技术使得具备数字化能力的企业获得弯道超车的良机。

BIMAWEIDELINGSHOUSHUZIHUAZHUANXINGHEXINKUANGJIAZHICHU,LINGSHOUSHUZIHUANENGLIJIANSHEBIXUYIGOUJIANGUKEYUPINPAIDEGAOXIAOLIANJIE、ZHONGSUZENGZHANGFANGSHI、CHUANGZAOZENGLIANGJIAZHIWEI“YIGEMUBIAO”;JIANGSHENDUYUNYINGGUKE、ZHONGXINDINGYI“HUO”HE“CHANG”、CUJIN“KUABIANLADONGXIAOYING”ZUOWEI“SANDAZHUASHOU”;CONGCHANPIN、JIAGEHEYINGXIAO、GUKETIYAN、WUFENGANQUANJIAOYIHEMINJIEGONGYINGLIANSIGEJIAODUGOUJIAN“SILUNQUDONG”;JIAKUAIGOUJIAN“SHUANGMO”SHIJISHUPINGTAIHENEIBUZUZHINENGLIDE“LIANGCENGDIJI”,BINGJIJITONGGUOTUIDONGSHUJUFENXINENGLIHEWAIBUSHENGTAIHEZUOTIXISHENGJI,DAZAO“SHUANGMO”SHI“SHUANGXIANGZHIZHU”。

JIYUHEXINKUANGJIA,BIMAWEIGOUJIANLELINGSHOUSHUZIHUAZHUANXINGNENGLIMOXING——“ZHILIANQIYE”,CONGSHUZIHUAYUNYING、QUDONG、JICHU、ZUZHIHESHENGTAIXITONGWUGELINGYUDINGYILELINGSHOUSHUZIHUADE“BADANENGLI”。“BADANENGLI”YOUKEFENJIEWEI40GEZINENGLIZHIBIAO,DUISHUZIHUAZHUANXINGBIXUGOUJIANDENENGLITIXITIGONGZHUNQUEKEXINGDEDINGYI。

JUTINENGLIKUANGJIAMOXINGRUXIA:

4.jpg

GENJUGAINENGLIKUANGJIAZHONGHEGEXIANGZINENGLI,WOMENJIUKEYIYUNYONGCHENGSHUDEXINGYESHUZIHUAZHUANXINGFANGFALUNHEXINGYELINGXIANCANKAOKUANGJIADUIQIYEJINXINGSHUZIHUANENGLICHENGSHUDUZHENDUAN。MINGQUEQIYEZAINAXIESHUZIHUANENGLIYUXINGYEJIZHUNCUNZAICHAJU,XINGCHENGWEILAIQIYESHUZIHUAZHUANXINGZHANLVEKUANGJIAHESHUZIHUANENGLIJIANSHEZHONGDIANLINGYU。

YOUYUGAIKUANGJIAPIANLINGSHOUXINGYE,KEYIKANDAOGENGJIAQIANGDIAOLECHANPINCHUANGXINHEKEHUTIYANFANGMIANDENEIRONG。ERDUIYUZUZHI、JISHUJIAGOU、QUANQUDAOQUDONGJIAOHU、SHUJUDONGCHAJIBENYEZAIQIANMIANJIANGSHUZIHUAHEXINNEIRONGDESHIHOUDOUQIANGDIAOGUO。

3、埃森哲-数字化转型路线

QIYESHUZIHUAMUBIAOTONGCHANGBAOHANLIANGDACEZHONGDIAN。YISHITISHENGYUNYINGXIAOLV,ERSHIQUDONGSHOURUZENGZHANG。

QIANZHEGUANZHUDESHIRUHEYISHUZIJISHUYOUHUALIUCHENG、TISHENGQIYEMINJIEXINGDENG。HOUZHEGUANZHURUHEJIEZHUSHUZIJISHUDAZAOXINDESHOURULAIYUAN,LIRUYONGXINJISHUTISHENGXIAOFEITIYAN、ZHIDINGXINDEDINGJIAMOSHIDENG。

例如零售商沃尔玛的一项数字化行动目标就是提升营销精准度,为此该公司在创新和优化算法的基础上建立了一个新的搜索引擎,通过分析消费者历史搜索习惯和社交模式为其推送最感兴趣的商品。这一搜索引擎的使用为沃尔玛带来了10%-15%的交易量提升。

对于企业数字化转型,在明确目标后,企业必须展开更为深刻的内部变革,从观念到能力都需要新的变革。具体的数字化转型路线图参考:

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ZAIZHENGGEZHUANXINGLIMIANYETIDAOSHOUXIANSHISHUZIHUASIWEIFANGSHIDEZHUANBIAN,QICICAISHIJISHUDEYINGYONG。

XINDESHUZIJISHUCENGCHUBUQIONG,QIYEXUYAOMINGZHIJUECETOUZIYUNAXIESHUZIJISHUHENENGLI。ERDAZAOSHUZIHUAQIYEHEYINGDESHUZIXIAOFEIZHEYINGSHIQIYEGUANZHUDELIANGDAZHONGDIANLINGYU。

WEIDAZAOSHUZIHUAQIYE,QIYEYINGDANGJIEZHUCHANYEWULIANWANG、RENGONGZHINENG、MINJIECHUANGXINDENGSHUZIJISHUDUIQIYUNYINGJINXINGGAIZAOSHENGJI,TIGAONEIBUYUNYINGXIAOLV。WEIYINGDESHUZIXIAOFEIZHE,QIYEXUYAOBAITUOYUANYOUDECHANPINQUDONGXINGFAZHANFANGSHI,ZHENZHENGLEJIEKEHUXIANXINGHEYINXINGSUQIU,TIGONGYUKEHUGEXINGHUAXUQIUMIQIEXIANGGUANDEJIEJUEFANGANHEYONGHUTIYAN。

比如一家日本连锁便利店采集并分析了来自全球4000万忠实用户的数据,用以优化营销投资方案和改善货架空间分配及利用率,该项目为其带来125万美元的利润及超过1.25亿美元的年收入增长。

4、中国信通院-企业数字化IOMM成熟度模型

ZAIZHONGGUOTONGXINBIAOZHUNHUAXIEHUIYUNJISUANBIAOZHUNHEKAIYUANTUIJINWEIYUANHUIHEZHONGGUOXINXITONGXINYANJIUYUAN(YIXIAJIANCHENG“ZHONGGUOXINTONGYUAN”)YUNJISUANYUDASHUJUYANJIUSUOZHUBANDE“QIYESHUZIHUAZHUANXINGIOMMFABUHUI”SHANG,YIXIANCHANGZHIBODEFANGSHIFABULEYEJIEGAODUGUANZHUDEQIYESHUZIHUAZHUANXINGSHOUGECHENGSHUDUMOXINGIOMMBIAOZHUN。

QIYESHUZIHUAZHUANXINGSHOUGENENGLICHENGSHUDUMOXINGIOMMBIAOZHUNFENWEIWULEIJIEDUAN,FENBIESHIJICHUBAOZHANGLEI、YEWUZHICHENGLEI、PINGTAIFUWULEI、KEHUYUNYINGLEIHECHUANGXINYINLINGLEI,MEIGELEIBIEDOUYOUHELIDEJIEDUANHESHIYONGDANWEI,JIANGDUIXIANGYINGJIEDUANDENENGLIJINXINGPINGGUDINGWEISHUIPING,BINGYIJIAZHIFENSHUJINXINGXIAOGUOYANZHENG。IOMMZHENGTIKUANGJIABAOKUOLIANGDALINGYU、SIDAXIANGXIAN、LIUDANENGLI、LIUDAJIAZHI,CONGNENGLIHEJIAZHIJIAODUQUANMIANHENGLIANGQIYESHUZIJICHUSHESHIDENENGLIHETIXIANCHUDEJIAZHI。


6.jpg

SHIJISHANGDUIYUGAICHENGSHUDUMOXINGRENGRANSHIPIANSHUZIHUAJISHUCENGMIAN,CONGZHENGTILAIJIANGFANERRUOHUALEQIYEYEWUZHANLVE,CHANPINCHUANGXINHEKEHUTIYANFUWUDENGFANGMIANDENEIRONG。

ERJIYULIANGDALINGYUZHANKAIDEJUTILIUDANENGLIRUXIA:

  • 服务产品化:数字基础设施不同层面的能力产品化
  • 能力平台化:不同层次平台,如iPaaS,aPaaS等
  • 数据价值化:数据一体化运营
  • 管理精益化:标准化敏捷化的管理思路
  • 运营体系化:层次化场景化的服务体系
  • FENGKONGHENGGUANHUA:GUANCHAGEYEWUBUMENDEFENGKONGTIXI

DUIYUFUWUYUNYINGLINGYU,ZHONGDIANSHIZHONGZUJISHU、ZUZHI、FUWUHESHUJUDENGYAOQIU,JIANLIYIKEHUWEIZHONGXINDEYUNYINGTIXI。ERDUIYUYUNHUAGUANLI,ZESHIYONGYUNHUAGUANLIDESILUGUANLISHUZIJICHUSHESHI,XINGCHENGCHANPINHUA、PINGTAIHUA、SHUJUHUADEDUOCENGCIGUANLIPINGTAI。

RUWOZAIQIANMIANZHONGGOULEFUGAIWEIFUWU、DevOps、RONGQIYUNHEWEIFUWUZHILIDEYUNYUANSHENGJIEJUEFANGANJISHUZHONGTAIJIAGOU,GAIJIAGOUZESHIZHONGDIANSHIXIANSHANGMIANNENGLIPINGTAIHUAZHEIGEGUANJIANNENGLI,RUXIATU:

7.jpg

YUNYUANSHENGJIASUQIYESHUZIHUAZHUANXING,JIAGOUHELINIANYUSHUZIHUAZHUANXINGQUSHIYIMAIXIANGCHENG,WEIKAIFAGAOXIAO、KEKUOZHANQIEKEKAODERUANJIAN,XINGCHENGGAOXIAO IT YANFANENGLIKAIPILEDAOLU,ZHULIQIYEGENGJIASHUNCHANGDISHUZIHUAZHUANXING。

RONGQI、CHIXUJIAOFU&DevOps、WEIFUWUGOUCHENGLEYUNYUANSHENGJISHUHUANGJINSANJIAO,ZHEISHISUOYOUXIWANGSHUZIHUAZHUANXINGDEKEHUDOUTAOBUKAIDE“HUANGJINSANJIAO”,SANDAHEXINJISHUDEBUDUANCHENGSHUCUCHENGLEYUNYUANSHENGLINIANDEXINGSHENG。

对数字化能力框架的再思考

ZAIQIANMIANFENXILEYEJIEDANGQIANZHULIUDEQIYESHUZIHUAZHUANXINGKUANGJIAHENENGLICHENGSHUDUMOXING。ZAIQIANMIANWOYETIDAOLESHUZIHUAHEXINRENGRANSHILIANJIE、SHUJU、ZHINENGSANGEFANGMIANDENEIRONG。SHUZIHUAZHUANXINGHEXINMUBIAORENGRANSHIWEIQIYECHUANGZAOYEWUJIAZHI,ERSHANGMIANSANDIANZHENGHAOSHIZAIQIYEHEXINYEWUJIAZHILIANDECHIXUYOUHUAHEGAIZAOSHANGMIAN。

DUIYULIANJIEJIEJUEJIBENDEYEWULIANXIETONGWENTI,TONGGUOLIANJIEXIADEYEWUXIETONGXINGCHENGSHUJUCHENDIAN,TONGGUOSHUJUDECUNCHUCHULI、GUANKONGZHILIXINGCHENGSHUJUFUWUNENGLIFANBUYEWU。TONGSHISHUJUCHIXUJILEIYOUJINYIBUWEIJIQIXUEXI、SHENDUXUEXIDENGZHINENGHUAFENXIYINGYONGTIGONGFUWU。

JIYUYISHANGSIKAO,WOMENJIUKEYIGENGHAODILAILIJIEHEZHONGGOUSHUZIHUAKUANGJIA。

微信图片_20210114153905.jpg


SHANGTUSHIWODUIQIYESHUZIHUAZHUANXINGNENGLIKUANGJIADEYIGEZHONGGOU,LVSEBUFENHAISHIWEIRAOHEXINYEWUJIAZHILIANDENEIRONG。QIZHONGZUIHEXINDEYOUSHILIANJIE、SHUJUHEZHINENGSANGEBUFENNEIRONG。

ZAIXIACENGZENGJIALEZUZHIZHICHENGHEJISHUZHICHENG。

  • 组织支撑:包括了组织、人员、文化、过程等内容。
  • JISHUZHICHENG:BAOKUOLEYUNYUANSHENG、WULIANWANG、5GHESHUZILUANSHENGDENG,YEBAOKUOSHUZIZHONGTAIGOUJIAN。

ZAIZUIZHANGZENGJIALEYUNYINGZHICHENG

  • YUNYINGZHICHENG:HEXINSHIJIYUSHUJUQUDONGSIWEIXIA,YIJIAZHICHUANGZAOWEIMUBIAODECHIXUGAIJIN。

YISHANGJISHIDUIQIYESHUZIHUAZHUANXINGKUANGJIADEZHONGGOULIJIE,CONGGAIKUANGJIAZHISHAOKEYIQINGCHUDEMINGBAIDANGWOMENTANYIGEGUANLI、YEWUHUOJISHUNEIRONGDESHIHOU,ZAIZHENGGEKUANGJIALIMIANJUTIDEWEIZHI。BIRUWOMENTANCHANYEHULIAN、TANSHANGXIAYOUSHENGTAIHENENGLIKAIFANGTIXIGOUJIAN,NEIMEJIUZAITUZHONGDEQUANCHANYELIANXIETONGBUFENZHANKAI。

9.jpg

DANGRAN,ZAIHEXINNENGLIJICHUSHANG,WOMENHAIKEYIZENGJIAHENGXIANGWEIDULAIGOUJIANYIGEWANZHENGDENENGLIPINGGUJUZHEN。DUIYUHENGXIANGPINGGUWEIDUSHIJISHANGBENSHENYEKEYIYOUDUOZHONGXUANZE,BAOKUO:

  • 建设程度:从认知,到试点应用,到全面实践
  • 智能程度:从信息化到自动化,再到智能化
  • FANWEICHENGDU:CONGDANGEYEWU,DAOYEWUYU,ZAIDAOQIYEQUANYEWUFUGAI

YEJIUSHISHUOJIYUSHANGMIANDEGEGEHENGXIANGZHANKAIWEIDU,WOMENJIUNENGGOUGOUJIANYIGEQIYESHUZIHUAZHUANXINGDENENGLICHENGSHUDUKUANGJIA,BINGJIYUDANGQIANYEWUHEITXIANZHUANG,DUIGEGEJIEDUANDEGUANJIANNENGLIXIANZHUANGJINXINGPINGGU。ZAIJIEHEQIYESHIJIDEYEWUZHANLVEMUBIAO、SHUZIHUAZHUANXINGMUBIAOLAIZHIDINGQIYESHUZIHUADEJUTIYANJINHESHISHILUXIANSHEJI。

GUANYUDAMEISHENG:

BEIJINGDAMEISHENGRUANJIANGUFENYOUXIANGONGSI(YIXIAJIANCHENG“DAMEISHENG”,GUPIAODAIMA:430311)SHIYIJIAKUAPINGTAIZICHANQUANSHOUQISHUJUGUANLI(ALIM)PINGTAITIGONGSHANG,ZHILIYUTONGGUOZIZHUKESHIHUA、QINGLIANGHUAHEXINJISHU,JIYUGONGCHENGHEYUNWEIYITIHUASHUJU,WEIKEHUGOUJIAN“SHUZILUANSHENG(Digital Twin)”,DAZAOQUANSHOUQIZICHANGUANLIYUJIAZHITISHENGJIEJUEFANGAN。

DAMEISHENGTONGGUOSHIDUONIANJISHUDAMOHEJINGYANLEIJI,CHUANGLI“SANWEIYITI”CHANPINHEFUWU:

“1”GEYINQING:KUAPINGTAIKESHIHUAYINQINGeZWalker;

“2”GEPINGTAI:GONGCHANGKESHIHUADASHUJUGUANLIPINGTAIPIMCenter/eZWalker TeslaKESHIHUAKAIFAPINGTAI;

“3”GEYINGYONG:GONGCHENGXIANGMUGUANLIXITONG PIMCenter PPM/YUNXIETONGJIYIJIAOXITONG PIMCenter HO /ZICHANGUANLIXITONG PIMCenter APM。

DAMEISHENGWEIGUOJIAGAOXINJISHUQIYE、ZHONGGUANCUNGAOXINJISHUQIYE、《GONGCHENGJIANSHEBIAOZHUNHUA》LISHIHUILISHIDANWEI, ISO15926GUONEISHOUJIAFAQICHENGYUAN,CFIHOSZUZHICHENGYUANDANWEI,BINGTONGGUOLEISO9001、ISO14001、OHSAS18001DENGZHILIANGTIXIRENZHENG;RONGHUO2016NIANDUZUIJIASHUZIHUAGONGCHANGFUWUSHANG、2016NIANDU“JICHUSHE SHIKESHIHUAZICHANGUANLIZUIJIAYINGYONGJIANG”;QIQUANZIZIGONGSISICHUANDAMEISHENGGONGCHENGSHEJIYOUXIANGONGSIJUBEISHIYOUTIANRANQISHEJIZIZHI。


标签:   数字化转型 云化管理 数据驱动 智能化