JINTIANZHUNBEIFENXIANGXIAZIJIDUISHUZIHUAZHUANXINGDEYIXIESIKAO,TONGSHIHUIJIEHEGEGEDADEZIXUNGONGSIFABUDEBAIPISHUZHONGDUIQIYESHUZIHUAZHUANXINGZHONGNENGLIKUANGJIAGOUJIANHECHENGSHUDUMOXINGJIANSHEDENEIRONG。
数字化转型究竟是什么?
SHOUXIANWOMENHAISHIZHAILUXIABAIDUCITIAOSHANGDUISHUZIHUAZHUANXINGDEYIGEJIANDANSHUOMING,RUXIA:
数字化转型是建立在数字化转换和数字化升级基础上, 进一步触及公司核心业务,以新建一种商业模式为目标的高层次转型。数字化转型是开发数字化技术及支持能力以新建一个富有活力的数字化商业模式。数字化转型表明,只有企业对其业务进行系统性、彻底的(或重大和完全的)重新定义——而不仅仅是IT,而是对组织活动、流程、业务模式和员工能力的方方面面进行重新定义的时候,成功才会得以实现。
RUGUODUIZHEIGECITIAOHEXINNEIRONGZUOJIANDANTIQU,NIHUIKANDAOLIMIANDEGUANJIANDIANBAOKUOLE:
ZHUANXINGSHEJIDAOIT,ZUZHI,LIUCHENG,YEWU,RENYUANDUOGEFANGMIAN
ERZHEISANDIANWOMENKEYILIJIEWEISHUZIHUAZHUANXINGDEHEXIN。DANSHISHIJISHANGDUIYUSHUZIHUAZHUANXING,NIZHANZAIBUTONGDEJIAODUSHIJISHANGWANQUANSHIBUTONGDELIJIE。
DUIYUWAIBUJINGJILEIHEZHANLVEZHUANJIALAISHUOGENGDUODEHUITANSHIXIAOFEIHULIAN、SHUZIJINGJI、CHANYEHULIAN、SHUZILUANSHENGDENG;DUIYUQIYECEOZETANQIYEXINZHANLVEHESHUZIHUASHANGYEMOSHICHUANGXINHUOZHONGGOU;DUIYULEISIITZIXUNFUWUSHANG,YINGYONGRUANJIANLEITIGONGSHANGZEGENGDUODESHICONGJISHUCENGMIANLAITANSHUZIHUAZHUANXING,BAOKUOWOZAIQIANMIANWENZHANGLIMIANYETANDAODEQIYESHUZIZHONGTAIGOUJIAN,ZHINENGZHIZAO,YUNYUANSHENGJIEJUEFANGAN。
YEZHENGSHIZHEIGEYUANYIN,KEYIKANDAOSHUZIHUAZHUANXINGYUELAIYUEFANHUA,DAOZHIWOMENGENGNANYIQUZHUAZHUQIHEXIN。
SHUZIJINGJISHIDANGQIANSUOYOUQIYEZAISHUZIHUASHIDAIDOUYAOKAOLVDEWENTI,BUJIUDEJIANGLAITAHUICHENGWEISHEHUIJINGJIZHONGDEXINYINQING,YEHUIZHUBUTUIDONGCHANYEHULIANHEQIYESHANGYESHENGTAIDESHUZIHUAZHUANXING。QIYEDESHUZIHUAYINGLIZUYUDINGDUANSHEJI,JIEHEQIYEDEHEXINJINGZHENGLI,RUCHANPINSHEJINENGLI、SHEHUIHUAFUWUNENGLI、QUDAOZHONGDUANFUGAILI,YIJIWEILAIDECHANYEHULIAN、SHENGTAIFAZHANFANGXIANG,YITUOQIYEZISHENYOUSHI,ZHUAQUQIYEZISHENDESHUZIHUABENZHI。
NEIQIYESHUZIHUADEBENZHISHISHENME?QIZHUYAOTEZHENGBAOKUOSANGEFANGMIAN:
DISANSHIZHINENG,SHISHUJUQUDONGDEZHINENGHUANENGLI。
YISHANGSANGEFANGMIANGERENLIJIEJISHISHUZIHUAZHUANXINGLIMIANZUIHEXINDESANGENEIRONG,QITANEIRONGSHIJIRENGRANSHIWEIRAOYISHANGSANGEHEXINNEIRONGZHANKAI,SUOYIZAIXIAMIANHAISHIZHUNBEIXIANCONGSANGEHEXINNEIRONGZHANKAIJINXINGSHUOMING。
WEILEGENGHAODISHUOMINGSANZHEDEGUANXI,ZHONGXINGOUTURUXIA:
JIANDANZONGJIEJIUSHI:
通过连接解决业务协同,在业务协同中产生和积累数据,通过对数据的处理、分析和洞察,进一步驱动业务和运营。同时对于数据持续积累最终支持更高级别的自我学习,并推动业务运营的智能化,并形成闭环持续优化改进。
连接01-解决业务协同和生态构建
DUIYUZAOQI,QIYEWANGWANGBINGBUGUANZHUWAIZAIDELIANJIE,GENGDUODEHAISHINEIBUJIAZHILIANDESHIXIAN,DATONGNEIBUDEGONGYINGLIAN、CAIWU、YINGXIAO、SHENGCHANDENGHEXINYEWULIUCHENG,ZHICHENGQIYEJIBENDEYEWUYUNZUO。
HULIANWANGZAOQIXINGTAIXIA,CHUANTONGQIYEKAISHIKAOLVDIANSHANGHUA,ZUIZAOKENENGSHIYITUOJINGDONG、TIANMAODENGPINGTAIBENSHENTIGONGDEB2B2CJIAGOUMOSHI,GOUJIANZIJIDEDIANSHANGZIYINGMENDIAN,JINXINGXIANSHANGDEXIAOSHOU。QICISHIKUOZHANDAOXIAOFEIHULIAN,JIKUOZHANZIYINGDIANSHANGTIXI,KUOZHANLEISIWEIXINXIAOCHENGXU、WEIBODENGSHUZIHUAYINGXIAOSHOUDUANSHIXIANDUIKEHUDEZHIJIECHUDANENGLI。KUOZHANCONGGONGYULIULIANGCHAOZIJISIYULIULIANGDEYINLIUNENGLI,BINGSHIXIANSIYULIULIANGDECHIXUJINGYING。
DUIYUZHIJIEMIANDUICDUANYONGHUDEQIYE,LEISIJIADIAN、XIEHEFUZHUANG、RICHANGJIAYONGXIAOFEIPINDENGQIYE,KEYIKANDAOJIYUSHUZIHUAYINGXIAOSHOUDUANGOUJIANZIJIDEXIAOFEIHULIANWANGCHENGWEIQUSHI。
ZAIZHEIGEJIEDUANLIULIANGCHENGWEIHEXINDEJIAZHITIXIAN。
NEIMEZAIXIAOFEIDUANLIULIANGWENTIJIEJUEHOU,QIYESHIFOUNENGGOUZHICHENGZUGOUDELIULIANGHEXUQIU,ZAICHANYEHULIANSHIDAI,ZHEIGEBUSHIJIANDANDEYIGEQIYENENGSHUOLESUANDE,ERSHIXUYAOZHENGGECHANYELIANSHANGXIAYOUNENGLIZHENGHE。
我们可以看下最近几个月关于新冠疫苗上市公司的股票炒作路径,最开始是类似医药、生物等疫苗研发企业股票涨,然后是关于疫苗的冷链运输企业股票涨,最后小到生产制作疫苗瓶子的企业股票涨,而这些实际上就可以理解成要给完整的产业链。
YIMIAOYANFACHULAI,RUGUOMEIYOUZHENGGECHANYELIANNENGLIZHICHENG,ZUIZHONGYEWUFADADAOZUIZHONGXIAOFEIZHESHOULI。ZHEIGEYOUDIANLEISIYUAPSXIANJINJIHUAPAICHENGLIMIANTANDAODEATPCHENGNUO,KEHUXUQIUGUOLAI,NIYAOCHENGNUOJIAOQIHEKEJIAOLIANG,ZHEIGESHIHOUJIUBIXUXIAYOUZHENGGECHANYELIANGONGTONGXIETONG,MINJIEXIANGYINGBINGWANCHENGJISUAN。
YEJIUSHISHUOZAISHEHUIXIEZUOHUAYUELAIYUEXIHUADEQINGKUANGXIA,WEILETISHENGZUIZHONGDECHANPINHEKEHUFUWUNENGLI,BUSHIJIANDANDEQIYEDANFANGMIANNENGWANCHENGDE,ERSHIXUYAOZHENGGECHANYELIANXIETONGHENENGLIZHENGHE。
DUIYUCHANYEHULIANWANG,WANGSHANGYOUHENDUOWENZHANGDUIZHEIGENEIRONGJINXINGMIAOSHU。BIJIAOZHULIUDESHUOFAWEIYILEISIXINGYEXIEHUIQIANTOUHUOZHESHIYOUYINGXIANGLIDEQIYELAIQIANTOU,LAIGOUJIANYIGEWANZHENGDESHENGTAITIXI。ERSHIJISHANGGERENLIJIEYIMOUGEQIYEQIANTOULAIGOUJIANDESHENGTAITIXIBENZHIHAISHIYIZHONGZHONGXINHUADEJIAGOUMOSHI。
ZAIZHONGXINHUAJIAGOUMOSHIXIAYIDINGSHIDAILAIDELEISIGONGYINGLIANXIETONGZHONGDENIUBIANXIAOYINGWENTI。
RUGUOYONGJISHULIMIANDEQUZHONGXINHUASILU,SHIJISHANGCHANYEHULIANWANGZUIZHONGDEGOUJIANSILUYINGGAISHIYIFEIYINGLIDEDISANFANGLAIQIANTOUGOUJIANYIGEBIAOZHUNTIXI,TONGSHICHUANTONGCHUANXINGLIANLUXIETONGZHUANBIANWEILEISIQUZHONGXINHUAJIAGOUXIADEWANGZHUANGXINXIJIAOHUHEXIETONGMOSHI。ZAIZHEIZHONGMOSHIXIAGUANKONGNENGLIHEYEWULIUXIETONGFENLI,JINENGGOUSHIXIANBIAOZHUNGUANKONG,YOUNENGGOUSHIXIANYEWULIUDEDIANDUIDIANGAOXIAOXIETONG。
SUOYI,DANGWOMENTANQIYESHUZIHUAZHUANXINGLIMIANDELIANJIEDESHIHOU,SHOUXIANYAOJIEJUESHANGXIAYOUDEYEWUXIETONGWENTI,CONGZUIKAISHIDEJIEJUEDAOKEHUDEZHIJIECHUDANENGLI,DAOZHENGGECHANYELIANDESHANGXIAYOUXIETONG。
ERSUOYOUXIETONGDEMUBIAODOUSHIWEILEGENGHAODISHIXIANCHANPINJIAZHICHUANGZAO,GENGHAODIMINJIEXIANGYINGHEMANZUKEHUXUQIU,ZHIYOUZHEIYANGCAINENGGOUCHIXUTISHENGKEFUFUWUNENGLI,QIANGZHANSHICHANG。
连接02-万物互联和数字化
DUIYULIANJIEDELIJIE,HAIXUYAOTANDAOLIANJIELEIXINGDEBIANHUA。
ZHEIGELIANJIEBUJINJINSHIWUHERENDELIANJIE,TONGSHIBAOKUOLEWUHEWUDELIANJIE、RENHERENDELIANJIE。TONGGUOLIANJIELAIXINGCHENGXINXIDEZIDONGCHANSHENG、CAIJI、CHULIHEYINGYONG。
ZAIXINXIHUASHIDAIHENSHAOTANLIANJIEZHEIGECI,ERJINGCHANGTANDAOSANLIUHEYI,JICHANGSHUODEWULIU、XINXILIUHEZIJINLIUDERONGHE。ZAIZHEILIWOMENZHITANWULIUHEXINXILIU,ZHEILIANGZHESHIRUHERONGHEDE?
我们举一个最简单的场景来进行说明:
一个企业生产了1000台电视,需要从深圳工厂发送到华东配送中心仓库。那么这个时候实际的操作是首先要建一张出库单,进行出库处理。然后安排实际的物流公司进行运输,在运输到华东地区后,由配送中心管理人员再在系统里面建一张入库单,进行接收入库。在入库完成后,内部进行库存记账,形成一种内部结算单。
TONGGUOSHANGSHUFANGSHI,WOMENSHIXIANLEWULIU、XINXILIUHEZIJINLIUDETONGYI。
NEIMEWENTIZAINALI?
RUGUOWOMENRUKUDANCHUANGJIANDESHIHOUSHIRUKU1000TAIDIANSHI,DANSHISHIJISHIWUZHIRUKULE999TAI,ZHEIGESHIHOUSHIJISHANGMEIYOURENHEDIFANGHUIBAOYICHANG。CHUXIANDECHAYIWANGWANGYEZHIYOUTONGGUOYUEJIEJINXINGKUCUNPANDIANDESHIHOUCAIHUIFAXIAN。
YEJIUSHISHUOWOMENCHUANTONGDEXINXIHUAFANGSHIGUODUDIYILAIRENLAIJIEJUEXINXIDECHANSHENG、LURU、XIUGAIDENGCAOZUO。TONGGUORENZAIXITONGZHONGDECAOZUOLAIBAOZHENGXINXILIUHEWULIUXINXIDETONGYIHETONGBU。
ERDAOLESHUZIHUAJIEDUAN,WOMENXIWANGDESHITONGGUOWULIANWANG、5GHEYIDONGHULIANWANGDENGXINDEJISHULAISHIXIANXINXIDEZIDONGHUACHANSHENGHEPIPEIWENTI。BIRUWOMENCHANGSHUODERFIDHETIAOMAYINGYONG,WANQUANJIUKEYISHIXIANWUPINDEZIDONGHUACHUKURUKU、DANJUXINXIDEZIDONGHUAXINGCHENGHECHULI。
ZUIZAOWOMENSHISHIZHIHUICHENGSHIDESHIHOUYEJINGCHANGTANDAO,SHUZICHENGSHISHIZHIHUICHENGSHIDEJICHU,SHUZICHENGSHISHOUXIANJIUSHIJIEJUELECHENGSHILIMIANDESUOYOUXINXIDOUBIAOJILEKONGJIANSHUXINGHOUJINXINGLEWANGGEHUACHULI。
DUIYINGDAOQIYESHUZIHUALIMIANYESHIYIYANGDEDAOLI,JISHUZIHUAJISHUHEYINGYONGLIMIANYIGEGUANJIANJIUSHIRANGQIYEZHONGDESHIWUXINXINENGGOUJINXINGSHUZIHUABIAOJI,ZHEIGEBIAOJIBENSHENJIUBAOKUOLEKONGJIANWEIZHIXINXI,SUOYOUSHIWUDEYIDONGCHANSHENGDEXINXILIUZIDONGJIUXIEDAILEWEIZHIXINXI+SHIJIANXINXI。JI:
SHUZIHUA:SHIWUZIDONGCAIJIXINXI + SHIWUZIDAIKONGJIANXINXI + SHIJIAN
ZAIQIYESHUZIHUAZHUANXINGHEZHINENGZHIZAOLIMIAN,ZUIJINJINIANDOUYOUYIGECIHENHUO,JISHUZILUANSHENG,WOMENXIANKANXIAWANGSHANGDUISHUZILUANSHENGDEYIGEJIANDANDINGYI。
SHUZILUANSHENGSHICHONGFENLIYONGWULIMOXING、CHUANGANQIGENGXIN、YUNXINGLISHIDENGSHUJU,JICHENGDUOXUEKE、DUOWULILIANG、DUOCHIDU、DUOGAILVDEFANGZHENGUOCHENG,ZAIXUNIKONGJIANZHONGWANCHENGYINGSHE,CONGERFANYINGXIANGDUIYINGDESHITIZHUANGBEIDEQUANSHENGMINGZHOUQIGUOCHENG。JIANDANLAISHUOJIUSHIXIWANGWOMENZAIJINXINGGONGCHENGSHEJISHIHOU,WOMENJISUANJIXITONGLIMIANDESANWEIXUNIMOXINGHEWOMENZHENSHIDEMOXINGNENGGOUXIANGHUYINGSHE,XIANGHUPIPEI,ZIDONGHUAXIETONGYIZHI。
HUIDAOGANGCAIGAINIANLIMIANYEYIYANG。
企业在进行数字化转型的时候,连接不是简单的引入物联网、5G等新的技术,而是真正希望通过新技术的引入,能够完成物流和信息流、资金流的自动化匹配过程。如果理想化点理解,就是以后的IT支撑业务类系统,终极目标是不再需求人为地在系统中进行单据的录入、处理和稽核等操作。
数据驱动和智能化
ZAITANQIYESHUZIHUAZHUANXINGDESHIHOUYIDINGDANDUJIANGSHUJUNACHULAITAN。
DANSHIDUIYINGSHUJUWENTISHIJISHANGQIYEZAIYUANYOUDEYEWUYUNZUOHEITXITONGJIANSHEZHONGJIUYIJINGZAIZUO。ZUOFAYOUHENDUO,BAOKUOGOUJIANJICHUZHUSHUJUPINGTAI、SHUJUGUANKONGZHILITIXI、BIXITONG、DASHUJUFENXIPINGTAIDENG。
NEIMEZAITANSHUZIHUAZHUANXINGDESHIHOUZAISHUJUZHEIGEWEIDUDAILAILENAXIEXINXIANDEDONGXI?
DIYIJIEDUAN:SHUJUYINGYONGYUGUANLIHEZIDONGHUA
ZAIDIYIJIEDUAN,SHIJISHANGSHUJUJINJINSHIYINGYONGDAOGUANLIHEZIDONGHUA,WOMENTONGGUOXINXIHUAJIANSHE,BUDUANDIZAIITXITONGLIMIANXINGCHENGSHUJU,TONGGUOZHEIXIESHUJULAIZHICHENGLEWOMENZUIJIBENDEYEWUYUNZUO。
BIRUWOMENCHANGSHUODENIYAOWANCHENGYIGEDUANDAODUANGONGYINGLIANLIUCHENG,LIMIANSHEJIDAOGONGYINGSHANG、CAIGOUKUANGJIAXIEYI、CAIGOUDINGDAN、CAIGOUJIESHOUDAN、CHUKUDAN、FUKUANDANDENG,ZHEIXIEDOUSHISHUJU。ERTONGGUOZHEIXIESHUJUDECHANSHENG、SHIYONG、JIAOHUHEXIETONGWOMENWANCHENGLEYIGEWANZHENGDEDUANDAODUANYEWULIUCHENG,JI:
SHUJUZHICHENGLEJIBENDEYEWULIUCHENGYUNZUO,SHIXIANGUANLIZIDONGHUA。
DIERJIEDUAN:SHUJUYINGYONGYUYUNYING
ZAIDIYIJIEDUANSHUJUSHIJISHANGYEKENENGYINGYONGDAOYUNYING,BIRUWOMENCHANGSHUODEGOUJIANLEQIYENEIBUDEBIXITONG,TONGGUOBIXITONGJINXINGFUZHUJUECEHEYUNYING。DANSHIZAISHUZIHUAJINGJISHIDAI,MIANDUIKEHUDEXUQIUWOMENXUYAOGENGJIAMINJIEDIXIANGYING,CHUANTONGDEBIHENNANZUODAORUCIMINJIE。
QICI,ZAIDIYIJIEDUANGENGDUODESHIGUHUADEDINGSHICAOZUO,BIRUWOMENJIEDAODAODINGDANHOU,ANPAICAIGOUHESHENGCHAN,WOMENMEIGEYUEJINXINGYICIXUQIUJIHUAHEYUCE,RANHOUANPAISHENGCHAN。ERZAISHUZIHUAJIEDUAN,ZHENZHENGXUYAOHUIDADESHIKEHUJIUJINGXUYAOSHENME?WOMENGAISHENGCHANDUOSHAO,NAXIEYINGGAIDUOSHENGCHANNAXIEYINGGAISHAOSHENGCHAN,JIYUDANGQIANDEDINGDANSHUJU,WOMENYINGGAIRUHEKUAISUDIAOZHENGWOMENDESHICHANGCELVE,RUHEYINDAOKEHUCHANSHENGGENGDUODEGOUMAIXUQIUDENG。
YEJIUSHISHUOSHUJUBUZAISHIJIANDANDISHIXIANGUANLIZIDONGHUA,ERSHIXUYAOXINGCHENGSHUJUSIWEI,XINGCHENGSHUJUQUDONGYUNYINGDESIXIANG。ZHEIYUWOMENZAITANDAOZHONGTAIJIANSHESHI,JIANGYEWUNENGLISHUJUHUAHESHUJUNENGLIYEWUHUASHIYIGEDAOLI。
DISANJIEDUAN:CONGZIDONGHUADAOZHINENGHUA
DANGJILEIDAOYIDINGLIANGDESHUJUHOU,NIJIUKEYIKAISHIKAOLVZHINENGHUADEWENTI。
WOSHIZHONGRENWEI,QIYEDESHUZIHUAZHUANXING,ZHINENGHUADUSHIYIGEGUANJIANQUSHI。ZHENZHENGDEZHINENGHUABUSHIJIANDANDEXINXIHUAHEXINXICAIJIDEZIDONGHUA,ERSHIJIYULISHISHUJUJINXINGCHIXUDEXUEXI,XINGCHENGYOUJIAZHIDEGUIZE,BINGCHIXUGAIZAOYUNYINGHEYEWUYUNZUODENENGLI。
ERCONGZIDONGHUADAOZHINENGHUADEGUOCHENGZHONG,SHUJUGANGHAOQIDAOLECHENGSHANGQIXIADEZUOYONG,JISHUJUBENSHENDEJILEISHULIANG、SHUJUDEZHILIANG、SHUJUDEQUANMIANXINGDENGDOUJIANGZHIJIEYINGXIANGDAOHOUXUZHINENGHUAFENXIMOXINGDEGOUJIAN,SHENDUXUEXIDESHURUHESUANFAYOUHUA。MEIYOUSHUJU,SUOYOUDEZHINENGHUADOUSHIKONGTAN。
注:在谈到数据这个维度的时候,我们经常会马上谈到数据中台、大数据分析平台这些技术层面的内容。但是实际上数据维度的核心仍然是数据驱动运营的思维转变。而且这种驱动是一种实时敏捷的驱动,是一种对运营的持续优化改进。
业界的一些数字化能力框架
QIANMIANYIJINGTANDAOQIYESHUZIHUAZHUANXINGSHEJIDAOZUZHI、YEWU、JISHU、YUNYINGDUOGEFANGMIANDENEIRONG。ZAIZHEILIWOMENLIEJUHEFENXIXIAYEJIEDEYIXIEZHUMINGZIXUNGONGSIJICHUDEQIYESHUZIHUAZHUANXINGNENGLIKUANGJIAMOXINGJINXINGFENXIHESHUOMING。
1、德勤-数字化到智能化能力框架
DEQINGUANLIZIXUNXIESHOUDISIFANSHIFABULESHUANGFANGGONGTONGYANJIUBINGZHUANXIEDEBAIPISHU《SHUZIHUAZHUANXINGXINPIANZHANG:TONGWANGZHINENGHUADE“DAO、FA、SHU”》。BAIPISHUXIANGXICHANSHULEQIYEZHINENGHUAZHUANXINGDEYUANYINHETEZHENG,YIJIQIYEJIJIANGMIANDUIDEJIYUYUTIAOZHAN。BAIPISHUCONG“DAO、FA、SHU”SANGECENGMIANJINXINGLEJIEGOU,WEIQIYEMIAOHUICHUZHUANXINGDEFANGXIANG、MOSHIYULUJING。
ZAIGAIBAIPISHUSHOUXIANZHICHU,QIYEDESHUZIHUAZHUANXINGYIJINGJINRUDAOZHINENGHUAJIEDUAN。DADUOSHUQIYECONGHULIANWANGJISHUKAISHIJIJIJILEI,DUGUOLERUHEXINXITONGGAIZAO、YIDONGJISHUYINGYONG、FENXIRENZHIDENG,BINGCHUBUJINRUDAOZIDONGHUAHEZHINENGHUAJIEDUAN。BUSHAOGONGSIYIJINGKAISHISHISHILEISIJIQIREN、ZIDONGFENXIDENG,DANSHIQIYEZHINENGHUAZHUANXINGYUANYUANBUZHIZHEIXIENEIRONG。
SHULIMIANJICHULESHUZIHUAJISHUYANJINLUXIANRUXIA,KEYICANKAO。
QIZHONGLVSEDIANJICHULEZHINENGJISHUDEYINGYONGDIAN。
ZAIGAIYANJINLUJINGZHONGFENWEILELIANJIE—>FENXI—>ZHINENGSANGEJIEDUAN。SHIJISHANGHEWOQIANMIANTIDAODELIANJIE、SHUJUHEZHINENGSANGEHEXINNEIRONGSHIWANQUANPIPEIDE。
JILIANJIEJIEJUEDESHIJIBENYEWUXIETONGWENTI,SHUJUHEZHINENGJIEJUEDESHICHIXUYUNYINGHENENGLITISHENGWENTI。ZHINENGHUAJICAIYONGLIANJIECHANSHENGDESHUJUJINXINGXUEXIHEJUECE,TONGSHIJIEGUOYOUFANBUHUIYEWUXIETONGZHONG,YOUHUACHANPINGONGNENG,TISHENGKEHUTIYANHEFUWU。
ZAIGAISHULIMIANTICHU,QIYEKETONGGUOGOUJIANLIUDAFANGMIANDEHEXINNENGLI,YIKUAISUSHIXIANZHINENGHUAZHUANXINGDEZHONGJIMUBIAO。ZHEILIUDAFANGMIANNENGLIKEYILIJIEWEIDEQINJICHUDESHUZIHUAZHUANXINGFANGFALUNHENENGLIKUANGJIA。QIZHONGLIUDAHEXINNENGLIBAOKUO:ZHINENGHUAZHANLVE、RENCAITIXI、YUNYING、XUQIU、JISHUHESHUJU。JUTIRUXIATU。
CONGGAITUWOMENYEKEYIKANDAO,QIYEYAOWANCHENGSHUZIHUAHEZHINENGHUAZHUANXING,SHIYAOJISHEJIDAOZHANLVE、ZUZHI、RENYUAN、YEWU、SHUJU、SHUZIHUAJISHU、YUNYINGDUOFANGMIANGONGTONGNULIDEYAOJIXITONGGONGCHENG。
MEIYOUYISHANGGEGEFANGMIANDEGAOXIAOXIETONG,HENNANZHENZHENGSHISHICHENGGONGDESHUZIHUAZHUANXINGZHANLVE。ZHEIYESHIWOMENJINGCHANGTANDAOSHUZIHUAZHUANXINGSHOUXIANSHIYAOJIZHANLVESILU,SHUJUQUDONGYUNYINGSIWEI,WUBIANJIEHUASIWEIDEZHUANBIAN,QICICAISHISHUZIHUAJISHUDEYINGYONGHEZHICHENG。
ZHENDUIYISHANG6FANGMIANDEHEXINNENGLI,MEIGENENGLICONGDONGTAIFAZHANJIEDUANLAIKAOLV,YOUFENWEILERENZHI、TANSUO、YINGYONG、XITONGHUA、QUANMIANZHUANXING5GEJIEDUAN。ZHEIYANGJIUGOUCHENGLEYAOJIWANZHENGDENENGLIKUANGJIAMOXING。
BIRUDUIYUZHANLVEHEXUQIULIANGGEHEXINNENGLI,5GEJIEDUANNEIRONGZHANKAIJUTINENGLIKUANGJIANEIRONGRUXIA:
2、毕马威-数字化转型框架
XIAMIANTANXIABIMAWEIFABUDEZHILIANQIYESHUZIHUAZHUANXINGKUANGJIA。
智链企业是毕马威面向行业(更多针对直接面向C端的零售行业)的数字化转型框架和能力模型,是企业数字化转型方法和解决方案,可帮助企业实现从战略到执行的数字化转型。新的营商环境和创新技术使得具备数字化能力的企业获得弯道超车的良机。
BIMAWEIDELINGSHOUSHUZIHUAZHUANXINGHEXINKUANGJIAZHICHU,LINGSHOUSHUZIHUANENGLIJIANSHEBIXUYIGOUJIANGUKEYUPINPAIDEGAOXIAOLIANJIE、ZHONGSUZENGZHANGFANGSHI、CHUANGZAOZENGLIANGJIAZHIWEI“YIGEMUBIAO”;JIANGSHENDUYUNYINGGUKE、ZHONGXINDINGYI“HUO”HE“CHANG”、CUJIN“KUABIANLADONGXIAOYING”ZUOWEI“SANDAZHUASHOU”;CONGCHANPIN、JIAGEHEYINGXIAO、GUKETIYAN、WUFENGANQUANJIAOYIHEMINJIEGONGYINGLIANSIGEJIAODUGOUJIAN“SILUNQUDONG”;JIAKUAIGOUJIAN“SHUANGMO”SHIJISHUPINGTAIHENEIBUZUZHINENGLIDE“LIANGCENGDIJI”,BINGJIJITONGGUOTUIDONGSHUJUFENXINENGLIHEWAIBUSHENGTAIHEZUOTIXISHENGJI,DAZAO“SHUANGMO”SHI“SHUANGXIANGZHIZHU”。
JIYUHEXINKUANGJIA,BIMAWEIGOUJIANLELINGSHOUSHUZIHUAZHUANXINGNENGLIMOXING——“ZHILIANQIYE”,CONGSHUZIHUAYUNYING、QUDONG、JICHU、ZUZHIHESHENGTAIXITONGWUGELINGYUDINGYILELINGSHOUSHUZIHUADE“BADANENGLI”。“BADANENGLI”YOUKEFENJIEWEI40GEZINENGLIZHIBIAO,DUISHUZIHUAZHUANXINGBIXUGOUJIANDENENGLITIXITIGONGZHUNQUEKEXINGDEDINGYI。
JUTINENGLIKUANGJIAMOXINGRUXIA:
GENJUGAINENGLIKUANGJIAZHONGHEGEXIANGZINENGLI,WOMENJIUKEYIYUNYONGCHENGSHUDEXINGYESHUZIHUAZHUANXINGFANGFALUNHEXINGYELINGXIANCANKAOKUANGJIADUIQIYEJINXINGSHUZIHUANENGLICHENGSHUDUZHENDUAN。MINGQUEQIYEZAINAXIESHUZIHUANENGLIYUXINGYEJIZHUNCUNZAICHAJU,XINGCHENGWEILAIQIYESHUZIHUAZHUANXINGZHANLVEKUANGJIAHESHUZIHUANENGLIJIANSHEZHONGDIANLINGYU。
YOUYUGAIKUANGJIAPIANLINGSHOUXINGYE,KEYIKANDAOGENGJIAQIANGDIAOLECHANPINCHUANGXINHEKEHUTIYANFANGMIANDENEIRONG。ERDUIYUZUZHI、JISHUJIAGOU、QUANQUDAOQUDONGJIAOHU、SHUJUDONGCHAJIBENYEZAIQIANMIANJIANGSHUZIHUAHEXINNEIRONGDESHIHOUDOUQIANGDIAOGUO。
3、埃森哲-数字化转型路线
QIYESHUZIHUAMUBIAOTONGCHANGBAOHANLIANGDACEZHONGDIAN。YISHITISHENGYUNYINGXIAOLV,ERSHIQUDONGSHOURUZENGZHANG。
QIANZHEGUANZHUDESHIRUHEYISHUZIJISHUYOUHUALIUCHENG、TISHENGQIYEMINJIEXINGDENG。HOUZHEGUANZHURUHEJIEZHUSHUZIJISHUDAZAOXINDESHOURULAIYUAN,LIRUYONGXINJISHUTISHENGXIAOFEITIYAN、ZHIDINGXINDEDINGJIAMOSHIDENG。
例如零售商沃尔玛的一项数字化行动目标就是提升营销精准度,为此该公司在创新和优化算法的基础上建立了一个新的搜索引擎,通过分析消费者历史搜索习惯和社交模式为其推送最感兴趣的商品。这一搜索引擎的使用为沃尔玛带来了10%-15%的交易量提升。
对于企业数字化转型,在明确目标后,企业必须展开更为深刻的内部变革,从观念到能力都需要新的变革。具体的数字化转型路线图参考:
ZAIZHENGGEZHUANXINGLIMIANYETIDAOSHOUXIANSHISHUZIHUASIWEIFANGSHIDEZHUANBIAN,QICICAISHIJISHUDEYINGYONG。
XINDESHUZIJISHUCENGCHUBUQIONG,QIYEXUYAOMINGZHIJUECETOUZIYUNAXIESHUZIJISHUHENENGLI。ERDAZAOSHUZIHUAQIYEHEYINGDESHUZIXIAOFEIZHEYINGSHIQIYEGUANZHUDELIANGDAZHONGDIANLINGYU。
WEIDAZAOSHUZIHUAQIYE,QIYEYINGDANGJIEZHUCHANYEWULIANWANG、RENGONGZHINENG、MINJIECHUANGXINDENGSHUZIJISHUDUIQIYUNYINGJINXINGGAIZAOSHENGJI,TIGAONEIBUYUNYINGXIAOLV。WEIYINGDESHUZIXIAOFEIZHE,QIYEXUYAOBAITUOYUANYOUDECHANPINQUDONGXINGFAZHANFANGSHI,ZHENZHENGLEJIEKEHUXIANXINGHEYINXINGSUQIU,TIGONGYUKEHUGEXINGHUAXUQIUMIQIEXIANGGUANDEJIEJUEFANGANHEYONGHUTIYAN。
比如一家日本连锁便利店采集并分析了来自全球4000万忠实用户的数据,用以优化营销投资方案和改善货架空间分配及利用率,该项目为其带来125万美元的利润及超过1.25亿美元的年收入增长。
4、中国信通院-企业数字化IOMM成熟度模型
ZAIZHONGGUOTONGXINBIAOZHUNHUAXIEHUIYUNJISUANBIAOZHUNHEKAIYUANTUIJINWEIYUANHUIHEZHONGGUOXINXITONGXINYANJIUYUAN(YIXIAJIANCHENG“ZHONGGUOXINTONGYUAN”)YUNJISUANYUDASHUJUYANJIUSUOZHUBANDE“QIYESHUZIHUAZHUANXINGIOMMFABUHUI”SHANG,YIXIANCHANGZHIBODEFANGSHIFABULEYEJIEGAODUGUANZHUDEQIYESHUZIHUAZHUANXINGSHOUGECHENGSHUDUMOXINGIOMMBIAOZHUN。
QIYESHUZIHUAZHUANXINGSHOUGENENGLICHENGSHUDUMOXINGIOMMBIAOZHUNFENWEIWULEIJIEDUAN,FENBIESHIJICHUBAOZHANGLEI、YEWUZHICHENGLEI、PINGTAIFUWULEI、KEHUYUNYINGLEIHECHUANGXINYINLINGLEI,MEIGELEIBIEDOUYOUHELIDEJIEDUANHESHIYONGDANWEI,JIANGDUIXIANGYINGJIEDUANDENENGLIJINXINGPINGGUDINGWEISHUIPING,BINGYIJIAZHIFENSHUJINXINGXIAOGUOYANZHENG。IOMMZHENGTIKUANGJIABAOKUOLIANGDALINGYU、SIDAXIANGXIAN、LIUDANENGLI、LIUDAJIAZHI,CONGNENGLIHEJIAZHIJIAODUQUANMIANHENGLIANGQIYESHUZIJICHUSHESHIDENENGLIHETIXIANCHUDEJIAZHI。
SHIJISHANGDUIYUGAICHENGSHUDUMOXINGRENGRANSHIPIANSHUZIHUAJISHUCENGMIAN,CONGZHENGTILAIJIANGFANERRUOHUALEQIYEYEWUZHANLVE,CHANPINCHUANGXINHEKEHUTIYANFUWUDENGFANGMIANDENEIRONG。
ERJIYULIANGDALINGYUZHANKAIDEJUTILIUDANENGLIRUXIA:
FENGKONGHENGGUANHUA:GUANCHAGEYEWUBUMENDEFENGKONGTIXI
DUIYUFUWUYUNYINGLINGYU,ZHONGDIANSHIZHONGZUJISHU、ZUZHI、FUWUHESHUJUDENGYAOQIU,JIANLIYIKEHUWEIZHONGXINDEYUNYINGTIXI。ERDUIYUYUNHUAGUANLI,ZESHIYONGYUNHUAGUANLIDESILUGUANLISHUZIJICHUSHESHI,XINGCHENGCHANPINHUA、PINGTAIHUA、SHUJUHUADEDUOCENGCIGUANLIPINGTAI。
RUWOZAIQIANMIANZHONGGOULEFUGAIWEIFUWU、DevOps、RONGQIYUNHEWEIFUWUZHILIDEYUNYUANSHENGJIEJUEFANGANJISHUZHONGTAIJIAGOU,GAIJIAGOUZESHIZHONGDIANSHIXIANSHANGMIANNENGLIPINGTAIHUAZHEIGEGUANJIANNENGLI,RUXIATU:
YUNYUANSHENGJIASUQIYESHUZIHUAZHUANXING,JIAGOUHELINIANYUSHUZIHUAZHUANXINGQUSHIYIMAIXIANGCHENG,WEIKAIFAGAOXIAO、KEKUOZHANQIEKEKAODERUANJIAN,XINGCHENGGAOXIAO IT YANFANENGLIKAIPILEDAOLU,ZHULIQIYEGENGJIASHUNCHANGDISHUZIHUAZHUANXING。
RONGQI、CHIXUJIAOFU&DevOps、WEIFUWUGOUCHENGLEYUNYUANSHENGJISHUHUANGJINSANJIAO,ZHEISHISUOYOUXIWANGSHUZIHUAZHUANXINGDEKEHUDOUTAOBUKAIDE“HUANGJINSANJIAO”,SANDAHEXINJISHUDEBUDUANCHENGSHUCUCHENGLEYUNYUANSHENGLINIANDEXINGSHENG。
对数字化能力框架的再思考
ZAIQIANMIANFENXILEYEJIEDANGQIANZHULIUDEQIYESHUZIHUAZHUANXINGKUANGJIAHENENGLICHENGSHUDUMOXING。ZAIQIANMIANWOYETIDAOLESHUZIHUAHEXINRENGRANSHILIANJIE、SHUJU、ZHINENGSANGEFANGMIANDENEIRONG。SHUZIHUAZHUANXINGHEXINMUBIAORENGRANSHIWEIQIYECHUANGZAOYEWUJIAZHI,ERSHANGMIANSANDIANZHENGHAOSHIZAIQIYEHEXINYEWUJIAZHILIANDECHIXUYOUHUAHEGAIZAOSHANGMIAN。
DUIYULIANJIEJIEJUEJIBENDEYEWULIANXIETONGWENTI,TONGGUOLIANJIEXIADEYEWUXIETONGXINGCHENGSHUJUCHENDIAN,TONGGUOSHUJUDECUNCHUCHULI、GUANKONGZHILIXINGCHENGSHUJUFUWUNENGLIFANBUYEWU。TONGSHISHUJUCHIXUJILEIYOUJINYIBUWEIJIQIXUEXI、SHENDUXUEXIDENGZHINENGHUAFENXIYINGYONGTIGONGFUWU。
JIYUYISHANGSIKAO,WOMENJIUKEYIGENGHAODILAILIJIEHEZHONGGOUSHUZIHUAKUANGJIA。
SHANGTUSHIWODUIQIYESHUZIHUAZHUANXINGNENGLIKUANGJIADEYIGEZHONGGOU,LVSEBUFENHAISHIWEIRAOHEXINYEWUJIAZHILIANDENEIRONG。QIZHONGZUIHEXINDEYOUSHILIANJIE、SHUJUHEZHINENGSANGEBUFENNEIRONG。
ZAIXIACENGZENGJIALEZUZHIZHICHENGHEJISHUZHICHENG。
JISHUZHICHENG:BAOKUOLEYUNYUANSHENG、WULIANWANG、5GHESHUZILUANSHENGDENG,YEBAOKUOSHUZIZHONGTAIGOUJIAN。
ZAIZUIZHANGZENGJIALEYUNYINGZHICHENG
YUNYINGZHICHENG:HEXINSHIJIYUSHUJUQUDONGSIWEIXIA,YIJIAZHICHUANGZAOWEIMUBIAODECHIXUGAIJIN。
YISHANGJISHIDUIQIYESHUZIHUAZHUANXINGKUANGJIADEZHONGGOULIJIE,CONGGAIKUANGJIAZHISHAOKEYIQINGCHUDEMINGBAIDANGWOMENTANYIGEGUANLI、YEWUHUOJISHUNEIRONGDESHIHOU,ZAIZHENGGEKUANGJIALIMIANJUTIDEWEIZHI。BIRUWOMENTANCHANYEHULIAN、TANSHANGXIAYOUSHENGTAIHENENGLIKAIFANGTIXIGOUJIAN,NEIMEJIUZAITUZHONGDEQUANCHANYELIANXIETONGBUFENZHANKAI。
DANGRAN,ZAIHEXINNENGLIJICHUSHANG,WOMENHAIKEYIZENGJIAHENGXIANGWEIDULAIGOUJIANYIGEWANZHENGDENENGLIPINGGUJUZHEN。DUIYUHENGXIANGPINGGUWEIDUSHIJISHANGBENSHENYEKEYIYOUDUOZHONGXUANZE,BAOKUO:
FANWEICHENGDU:CONGDANGEYEWU,DAOYEWUYU,ZAIDAOQIYEQUANYEWUFUGAI
YEJIUSHISHUOJIYUSHANGMIANDEGEGEHENGXIANGZHANKAIWEIDU,WOMENJIUNENGGOUGOUJIANYIGEQIYESHUZIHUAZHUANXINGDENENGLICHENGSHUDUKUANGJIA,BINGJIYUDANGQIANYEWUHEITXIANZHUANG,DUIGEGEJIEDUANDEGUANJIANNENGLIXIANZHUANGJINXINGPINGGU。ZAIJIEHEQIYESHIJIDEYEWUZHANLVEMUBIAO、SHUZIHUAZHUANXINGMUBIAOLAIZHIDINGQIYESHUZIHUADEJUTIYANJINHESHISHILUXIANSHEJI。
GUANYUDAMEISHENG:
BEIJINGDAMEISHENGRUANJIANGUFENYOUXIANGONGSI(YIXIAJIANCHENG“DAMEISHENG”,GUPIAODAIMA:430311)SHIYIJIAKUAPINGTAIZICHANQUANSHOUQISHUJUGUANLI(ALIM)PINGTAITIGONGSHANG,ZHILIYUTONGGUOZIZHUKESHIHUA、QINGLIANGHUAHEXINJISHU,JIYUGONGCHENGHEYUNWEIYITIHUASHUJU,WEIKEHUGOUJIAN“SHUZILUANSHENG(Digital Twin)”,DAZAOQUANSHOUQIZICHANGUANLIYUJIAZHITISHENGJIEJUEFANGAN。
DAMEISHENGTONGGUOSHIDUONIANJISHUDAMOHEJINGYANLEIJI,CHUANGLI“SANWEIYITI”CHANPINHEFUWU:
“1”GEYINQING:KUAPINGTAIKESHIHUAYINQINGeZWalker;
“2”GEPINGTAI:GONGCHANGKESHIHUADASHUJUGUANLIPINGTAIPIMCenter/eZWalker TeslaKESHIHUAKAIFAPINGTAI;
“3”GEYINGYONG:GONGCHENGXIANGMUGUANLIXITONG PIMCenter PPM/YUNXIETONGJIYIJIAOXITONG PIMCenter HO /ZICHANGUANLIXITONG PIMCenter APM。
DAMEISHENGWEIGUOJIAGAOXINJISHUQIYE、ZHONGGUANCUNGAOXINJISHUQIYE、《GONGCHENGJIANSHEBIAOZHUNHUA》LISHIHUILISHIDANWEI, ISO15926GUONEISHOUJIAFAQICHENGYUAN,CFIHOSZUZHICHENGYUANDANWEI,BINGTONGGUOLEISO9001、ISO14001、OHSAS18001DENGZHILIANGTIXIRENZHENG;RONGHUO2016NIANDUZUIJIASHUZIHUAGONGCHANGFUWUSHANG、2016NIANDU“JICHUSHE SHIKESHIHUAZICHANGUANLIZUIJIAYINGYONGJIANG”;QIQUANZIZIGONGSISICHUANDAMEISHENGGONGCHENGSHEJIYOUXIANGONGSIJUBEISHIYOUTIANRANQISHEJIZIZHI。